The best deal going seems to be the
GeoTrust Certificate from ev1servers for $49 (far below retail).
I myself have never heard of Starfield Technologies. Doesn't mean they're bad or anything, but I don't think I'd go with them. I like GoDaddy as a registrar, but that doesn't mean I automatically trust all the services they hawk. Their domain backordering service, for example, by all accounts is way behind the others.
For an overview of SSL providers, check
here.